ON COMMUNICATING SUSTAINABILITY - AND INTERVIEW WITH JEFF DOMANSKI, MAY 11, 2021
“Climate news is frequently dark, often depressing, and hard to handle at the macro level. So I asked Jeff … how do you maintain motivation to continue your work despite all the bad news? “People focus too much on finding technical solutions, he says. “Science will save the day, but it is cognitive and behavioral science that will save the day.” To deal with this immense problem, we have to focus on the individual, and change the options they’re presented with.”